Simon Weir Ltd
Driving Schools
Simon Weir Ltd
Broadland Business Park, Norwich
# Simon Weir Ltd – Motorcycle Route Planning & Tours
Simon Weir Ltd is a specialist motorcycle tourism business based in Norwich that creates tried-and-tested riding routes across the UK and Europe. Founded with over 20 years of experience (referenced through their "20 years of Sharks" blog), the company caters to motorcycle enthusiasts seeking expertly curated adventures from single-day excursions to comprehensive multi-day tours.
The business serves riders of all experience levels who want to maximise their motorcycling experience without the uncertainty of route planning. Their target audience ranges from casual UK daytrippers to serious European tour riders seeking detailed, tested itineraries.
What distinguishes Simon Weir Ltd is their hands-on expertise and comprehensive approach. They don't simply suggest routes—they provide downloadable GPX files for navigation, detailed tour guides for European trips, and route planning resources refined through genuine riding experience. Their offerings span geographically diverse destinations including Norway (Nordkapp and western routes), Germany (Harz & Colditz), and cross-border Spanish-French tours, reflecting extensive European riding knowledge.
Beyond routes, the business extends into motorcycle culture through branded merchandise (t-shirts, hoodies, neck tubes), practical travel accessories (UK sticker kits for European registration compliance), and signed books. This integrated approach positions them as lifestyle curators rather than mere route providers. Their partnership with RiDE magazine and active blog presence demonstrate their credibility within the motorcycle community. Bespoke tour customisation options indicate flexibility beyond pre-planned offerings, appealing to riders seeking personalised experiences.
Simon Weir Ltd is a specialist motorcycle tourism business based in Norwich that creates tried-and-tested riding routes across the UK and Europe. Founded with over 20 years of experience (referenced through their "20 years of Sharks" blog), the company caters to motorcycle enthusiasts seeking expertly curated adventures from single-day excursions to comprehensive multi-day tours.
The business serves riders of all experience levels who want to maximise their motorcycling experience without the uncertainty of route planning. Their target audience ranges from casual UK daytrippers to serious European tour riders seeking detailed, tested itineraries.
What distinguishes Simon Weir Ltd is their hands-on expertise and comprehensive approach. They don't simply suggest routes—they provide downloadable GPX files for navigation, detailed tour guides for European trips, and route planning resources refined through genuine riding experience. Their offerings span geographically diverse destinations including Norway (Nordkapp and western routes), Germany (Harz & Colditz), and cross-border Spanish-French tours, reflecting extensive European riding knowledge.
Beyond routes, the business extends into motorcycle culture through branded merchandise (t-shirts, hoodies, neck tubes), practical travel accessories (UK sticker kits for European registration compliance), and signed books. This integrated approach positions them as lifestyle curators rather than mere route providers. Their partnership with RiDE magazine and active blog presence demonstrate their credibility within the motorcycle community. Bespoke tour customisation options indicate flexibility beyond pre-planned offerings, appealing to riders seeking personalised experiences.
Services offered
Motorcycle route planningBespoke custom toursGPS/GPX file downloadsUK daytrip routesEuropean multi-day toursMotorcycle travel merchandiseRoute consultationSigned publications